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For over 40 years
Spanning decades
the small Bahamian island in the Exumas chain 210 miles off of the Florida coast
and nature
Since its creation
Mattel: 70 years of innovation and play "watches" For over 40 years"Innovation became a hallmark of Mattel operations, said Mattel co founder Elliot Handler in 1968. We were unorthodox, venturesomeour people were willing to try new things. This quality, more than any other, has been the key to the companys progress. From its humble beginnings producing picture frames for portrait studios to icons including Barbie and Hot Wheels, Mattel has been a master of imagination and innovation for seventy years. In 1938,
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