Play the System: Parametric Approaches in Graphic Design fashion which gives name to this

which gives name to this publication

Every year a leading designer

explores not only Rams’s life and work

While walking his Dog

Reiko Touyama and many others

Play the System: Parametric Approaches in Graphic Design fashion which gives name to thisIn graphic design, the focus is rarely on the spontaneous stroke of geniusits rather about a process oriented approach to design. Digital tools, algorithms, and systems increasingly shape not only the final outcome but also the process itself. As a result, the role of the designer is changing: instead of crafting every detail, they increasingly design the framework in which design emerges. Over more than twenty years of teaching, Heike Grebin has