The Preference for the Primitive: Episodes in the History of Western Taste and Art Commercial Graphic Design and computer-assisted arts in the

and computer-assisted arts in the twenty-first century

Ziel war es

and from traditional handmade textiles to mass-produced products found in homes across the globe

and future ideas

is the revitalization of Memorial Park in Houston

The Preference for the Primitive: Episodes in the History of Western Taste and Art Commercial Graphic Design and computer-assisted arts in theThis monumental book the last to be completed by the author is a study of a recurring phenomenon in the history of changing taste in the visual arts: the feeling that older and less sophisticated (i. e. 'primitive') works are somehow morally and aesthetically superior to later works that are perceived as comparatively soft and decadent. In his first narrative work for over two decades, Professor Gombrich traces this fundamental idea back to Classical