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IT'S MAD-NESS
Enjoy almost 600 photographs illustrating the beauty
's grandparents were "dirt poor and in love
ISBN13: 9780060515188 ISBN10: 006051518X Material Type: hardcover
Al-Anon's basic book discusses the mutual-help program of recovery
Zag: The Number One Strategy of High-Performance Brands Business Structural Adjustment IT'S MAD-NESS"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra clear "whiteboard overview" style of the authors first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enoughtoday companies need radical differentiation to create lasting value
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