Same, Same, but Different editorial design Alex Webb has traversed every

Alex Webb has traversed every corner of the borough

The represented distribution models range from traditional licensing to subscriptions

morePart of an ongoing project

He disregarded genres and broke all the rules

and the Dessau-Törten estate—are presented as well

Same, Same, but Different editorial design Alex Webb has traversed everySame, Same But Different challenges the taboo of using the same idea twice. Over 3 years, Max Siedentopf sent a series of ideas in the shape of drawingsmoreand short descriptions to over 50 international photographers to quite literally photograph the same idea. In our constant hunt for unique ideas and authenticity, we often forget that execution matters just the same. Maybe even more.