Saving Time - Jenny Odell fashion design and advertising materials to trace

and advertising materials to trace the origin story of the “typeface everyone knows

it has no resolution or discernible moments that can be easily pointed at

» — Issei Suda

values and strategies for our generation to embrace a different way to conceive of life

We can hardly imagine a different – and hopefully better – built future if we are not optimistic about it and believe in it ourselves

Saving Time - Jenny Odell fashion design and advertising materials to traceIn her first book, How to Do Nothing, Jenny Odell wrote about the importance of disconnecting from the attention economy to spend time in quiet contemplation. But what if you dont have time to spend? In order to answer this seemingly simple question, Odell took a deep dive into the fundamental structure of our society and found that the clock we live by was built for profit, not people. This is why our lives, even in leisure, have come to seem like a