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GUST Course: FIN 321
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Advertising and Consumer Society: A Critical Introduction Subject_Management Information Systems accessible writing along with herOverview This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social, and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods, and debates needed to analyse and understand advertising. From an investigation of advertising's crucial function in media